Target Audience - Demographics & Psychographics

The demographics for my magazine will fall in the age group of 15 -24 as most college students are within this age range and then is the S.E.G they will fall into group E which are casual labourers and the unemployed as they not in full time employment. In the psychographics, in the value life styles, they will be in the group who are outer-directed because they are the people who belong and achieve. Maslow's Hierarchy of Needs' you will see that students fall into the category of either social because they need to belong and be part of a group or be part of the esteem group as will have self esteem, status, respect and admiration of others.