The demographics for my magazine will fall in the age group of 33-55 because the classic rock was big back when they were youngsters but will also fall into the age group of 15-24 as more young people are starting to listen to classic rock and indie. Then as the S.E.G they will fall into group B and C1 which are intermediate managerial and junior managerial. In the psychographics, in the value life styles, they will be in the group who are outer-directed because they are the people who belong and achieve. Maslow's Hierarchy of Needs' you will see that students fall into the category of either social because they need to belong and be part of a group or be part of the self-actualisation group as they need to succeed, to become what they wish to become.
No comments:
Post a Comment