Magazine header bar – ‘OASIS >> THE CURE >> TOM PETTY >> 185 REVIEWS!’ – a magazine header bar attracts the audience and make them wonder what other reviews are inside.
Masthead – ‘UNCUT’ – the masthead is the name of the magazine. UNCUT is a world-wide known music magazine and with the text being big, bold and in capital letters is very noticeable. The UNCUT text is placed in the middle of the magazine as are stacked on shelves in stores it can be seen instantly by the public. UNCUT is specially designed typeface to be very recognisable and unique. Also UNCUT is short and memorable.
The main image – David Bowie – By using someone who is very famous and is a musical artist of a particular genre that the magazine is presenting appeals more to the target audience.
The main cover line – ‘DAVID BOWIE’ ‘the madness of the Thin White Duke’’ – this cover line in particular will attract the audience the most as it will touch a lot of David Bowie fans. ‘David Bowie’ is in block capitals and in the colour white. This stands out against the blue colour behind it and draws a reader in and is like gossip. All magazine readers love gossip.
The barcode, website, dateline and price. These are usually on the bottom left of the magazine. A barcode is read electronically and decoded into usable information.
Small images – Liam Gallagher – These small images placed next to the text, ‘OASIS >> THE CURE >> TOM PETTY >> 185 REVIEWS!’ enhance and interest the reader on the latest bands. Also not having many images force the reader to look inside the magazine for more.
The whole colour scheme of the magazine is mixed very well. The light blue and the tinted colour in Bowie’s eye create a mysterious look. This instantly attracts the eye of the target audience for this magazine. The magazine will not attract the eyes of ‘girly’ girls who love the colour pink and love pop music.
UNCUT is distributed by the media institution IPC. IPC are highly successful and makes many different magazines and they know from reader research that UNCUT readers are completely obsessed by music and rely on the UNCUT magazine to keep them up to date with new music, essential album and film reviews helping them choose what to buy, insightful features on brands/music and movies and information about classic music, new artists and new bands. Males are the dominant gender who read this magazine with the median age of 37. UNCUT is seen as NME’S older brother with music genres including Modern Indie, Rock, Classic Indie and Americana.
The message that UNCUT portrays to the audience is that is a rock, indie, rebellious message by the magazine having information about latest gossip by the old rock and roll world. UNCUT conveys positive values towards the selected music genre as the image and text are all relevant.
The audience that the UNCUT have are male dominated with their being an 86% of them with the median age of 37. 60% of those males are married/living with a partner and 77% working full time.
David Bowie is the featured artist on this UNCUT magazine and his music genre is part of the wide range that UNCUT magazine include. The main head line of this issue is about Bowie himself. You wouldn’t find acts such as Justin Bieber or Chris Brown on or in NME as they are pop/R&B artists.
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