Market research into an existing College magazine front cover.

Masthead - ‘COLLEGE’ is the masthead on this magazine. This is specially designed typeface to be very recognisable and unique.

Dateline – ‘……..‘Month and year of publication.

Left Third – ‘A NEW KIND…’, ‘SMOKING…’ and ‘Avoid Sleeping…’ These are where the top headlines are printed.

Barcode - On the bottom left of the magazine. Read electronically and decoded into usable information.

Skyline - A line of text above the Masthead. This magazine does not have a skyline.

Cover Lines - Are distributed around the main image without detracting from it too much. ‘TUCKER MAX...’, ‘SHE’S 15…’

Flash - A star or circle that draws a reader’s attention. This magazine does not have a flash.

Font - Style and size of type face. ‘COLLEGE’ is in a large font and different bold colour compared to the other text on magazine.

Teaser - One word or phrase acts as an attention grabber.