Wednesday, 26 October 2011

Market research into an existing College magazine front cover.


Masthead - ‘COLLEGE’ is the masthead on this magazine. This is specially designed typeface to be very recognisable and unique.
Dateline – ‘……..‘Month and year of publication.
 Left Third – ‘NYS’s FRESHMAN…’, ‘Spice Up…’ and ‘I’M GAY AND…’ These are where the top headlines are printed.
Barcode - On the bottom left of the magazine. Read electronically and decoded into usable information.
Skyline - A line of text above the Masthead. This magazine does not have a skyline.
Cover Lines - Are distributed around the main image without detracting from it too much. ‘TATTOOS...’, ‘ABC Family’s…’
Flash - A star or circle that draws a reader’s attention. This magazine does not have a flash.
Font - Style and size of type face. ‘COLLEGE’ is in a large font and different bold colour compared to the other text on magazine.
Teaser - One word or phrase acts as an attention grabber.

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