Page title at the top of the page with the date of issue – ‘NME THIS WEEK’, ‘1 NOVEMBER 2009’
‘BAND INDEX’ section – Continuous colour scheme throughout that section (page numbers in black for the band index and red for news and reviews etc. sections with names of articles in large, black and white, CLEAR font.
Main Image – ‘Africa Exprez’
Page number giving reference to location of articles, with the name of that particular article – 4 FRANZ FERDINAND, 5 THE LONG BLONDES, 7 MUSE… etc.
Advertisement – ‘Subscribe today’. This is in a bright yellow font which is a change from the continuous colour scheme throughout and attracts the reader’s eye instantly.
NME is distributed by the media institution IPC. IPC are highly successful and makes many different magazines and they know from reader research that NME readers are completely obsessed by music and rely on the NME magazine to keep them up to date with new music. This knowledge then makes them the authority in music in their peer group. Males are the dominant gender who read this magazine with the median age of 23.
The message that NME portrays to the audience is that is a rock, indie, rebellious message by the magazine having information about latest gossip in the rock and roll world. NME conveys positive values towards the selected music genre as the image and text are all relevant.
The audience that the NME have are male dominated with their being 74% of them with the median age of 23.
Having an interesting band advertised as the main image as Africa Exprez is helps them promote themselves and gives the typical reader of NME an insight into a different genre.
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